(excuse my ratchet eyebrows - I was in the process of growing them out!!)I actually really like this mascara. I honestly didn't think I would. The brush didn't wow me like Bourjois or L'oreal do and formula just seemed a little bleh on initial inspection. When you look closer you can see that it has a slight curve to it. Smaller bristles on the outer and inner edges, and longer in the middle. I was pleasantly surprised to find that it does give your lashes that extra bit of wow. It really helps plump up your lashes and if you rarely use an eyelash curler like me, it's not completely useless. As you can see in the middle pic, my lashes with mascara are more lifted, which really helps open up your eyes and make you look more awake and alive. Something I really need considering I'm a terrible sleeper. In terms of living up to the name 'Midnight Lash', I don't think it does. I thought it would be more of an intense night time volume, but if anything it's just perfect for a natural day to day look. It's easily buildable and doesn't clump on your lashes and there's none of that 'spider leg' effect. The mascara isn't too dry or wet and doesn't leave you with that heavy crunchy feeling like some other mascaras do. At the moment, this is my everyday mascara, if you ever see me out and about or in a snapchat and you're wondering what mascara I'm wearing - this is it. Have any of you tried this? What were your thoughts, comment below.