dries quickly, they mean it dries quickly. By the time I had finished applying it to one area on my leg it was 100% dried. So be prepared to move that mousse around like a ninja so you don't risk getting streaky. I'm a total rookie when it comes to tan. I only ever throw on the odd bit of 'St Moritz' if I'm going out with friends so I'm no expert. For anyone that has tried the 'St Moritz' and is thinking of trying 'Cocoa Brown' I really recommend you do as the two couldn't be any more different. Although 'St Moritz' pumps out in mousse form, it's more liquid based than the 'Cocoa Brown' is and I think it's down to this that the CB dries a lot quicker. It is mousse. Having used both, I'm now much more fond of CB. At first I wasn't sure if I would like it, when I pumped it out I was horrified by how dark it was compared to me. Especially as I was applying it. The more I looked at it, the more I thought I liked it but if i'm perfectly honest, I preferred it a lot more after I had showered the next morning. I felt it looked less intense on me if that makes sense? The day version was flawless. I felt so tan. It was like I had just come back from the mediterranean, cause let me tell you, there is no orangeness to this in the slightest. It looks incredibly natural. All the color without the sunburn ;) I'm going to continue using it and work on the application as I feel like that played a part in the intenseness. Beginners look ay? But I really liked it and I'm going to purchase the '1 hour' version when I run out. Have any of you tried this yet? What were your thoughts? Any tips for applying are welcome in the comments please.