I love the name of this lipstick 'No Competition' because well personally I think it's the perfect berry shade lipstick and has well..... no. That was a little cheesy wasn't it? On first look it appears to sway more to a dark wine shade but when you apply it, it couldn't be any more different. It's this gorgeous plum shade and even though I thought it might be a little on the dark side for me -being so pale- it compliments my skin tone nicely and gives a very chic vamp look. It has a lovely creamy consistency and during the colder months this is perfect as it helps keep your lips moisturised and doesn't dry them out. It's quite bold but I love the slightly glossy finish too. Obviously when wearing this I tone down the rest of my make up, a nice subtle eye and light pink blush really helps keep the focus on my lips and how bold they are. Have any of you tried this or any of the other shades? Comment below.