I love buying new mascara, its my favourite thing *cough* blog name *cough*. I especially love when I come across a mascara that is just perfect. I really like this because of the wand and how easy it applies. The packaging is pretty cool too. when it comes to mascara this is what i try to avoid. i actually see a lot of people who will happily apply their mascara like that and for me its a complete no. the purpose of mascara is to make your eyes stand out more, for good reasons, not spider leg reasons.
I like this mascara because it doesn't apply clumpy. i like my lashes to look full but natural at the same time and i think the wand really helps achieve this. as you can see each end is smaller than the inside and it really aids in catching those infuriatingly small lashes at the corners of my eyes. the plumpier bit in the middle helps build up the volume and gives me nice long, natural looking lashes with that oomph of extra volume.
personally, as long as a mascara isn't clumpy it gets a 10/10 for me.